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Direct2Time Print Ad Specifications Online Digital Ad Specifications Digital Magazine Ad Specifications Time Inc.



With the arrival of a digital era in the graphic arts industry, a lack of agreeable standards hindered the progress of increasingly efficient methods for the creation and distribution of digital advertising. Thus, in collaboration with various industry groups such as Digital Ad Lab, SWOP and the former DDAP Association, Time Inc. advocated for the development and adherence of standards when creating digital advertising intended for print. It was decided upon that the specifications for PDF/X-1a compliant files would be suitable for all areas of the digital advertising process.

As of January 1, 2004, all ad files submitted to Time Inc. titles must be supplied in PDF/X-1a format.

Time Inc. will no longer accept native application files, such as QuarkXPress, PageMaker, etc. Additionally, TIFF/IT-P1 files are also not accepted.


NOTE: Diagrams are not to scale, also not all sizes are available. Please refer to the mechanical specifications below to see which are available.



Ad Size Bleed Live / Safety Trim
Page 8 1/8” x 10 3/4” 7 1/8” x 10” 7 7/8” x 10 1/2”
Spread 16” x 10 3/4” 15” x 10” 15 3/4” x 10 1/2”
1/2 Page Vertical 4 1/8” x 10 3/4” 3 3/8” x 10” 3 7/8” x 10 1/2”
1/3 Page Vertical (One Column) 2 7/8” x 10 3/4” 1.875” x 10” 2 5/8” x 10 1/2
2/3 Page Vertical (Two Columns) 5 1/4” x 10 3/4” 4 1/2” x 10” 5” x 10 1/2”
1/3 Page Horizontal 8 1/8” x 3 3/4” 7 1/8” x 3” 7 7/8” x 3 1/2”
1/2 Page Horizontal 8 1/8” x 5 1/4” 7 1/4” x 4 1/2” 7 7/8” x 5”
1/2 Spread Horizontal 16” x 5 1/4” 15” x 4 1/2” 15 3/4” x 5”
1/3 Square 5 1/4” x 5 1/4” 4 13/16” x 4 13/16” 5” x 5”

Please note when designing an ad with the expectation of an equal border on all sides, there is a 1/16” allowable tolerance in the trimming of our magazines. We require using a border with a minimum width of 3/8”.




The following guidelines should be followed when creating content for print advertising. Ensure that only one ad is included per PDF/X-1a file.

Images Fonts Dimensions
Marks & Positioning Safety
Note: Special consideration MUST be taken if you are designing an ad with a varnish or Scented area. Please CLICK HERE to Download a Spec. PDF for how to create the Ad.

Creating PDF/X-1a File


Files must be submitted via the Time Inc. Ad Portal. Please click on the Ad Portal Guide link above to access step-by-step instructions on how to submit a file.


All SPORTS ILLUSTRATED magazines are presently using Virtual Proofing at our printing plants and are no longer accepting hard proofs from advertisers. Please click on the Virtual Proofing Guide link above to access information on submitting a Virtual Proof compliant file.


SPORTS ILLUSTRATED, SI GOLF PLUS, SI PRESENTS, and SI FOR KIDS magazines are saddle-stitched, with the exception of SWIMSUIT and select SI Presents issues.

SPOT Colors

Advertisements which include spot colors will be charged an additional production cost.

Titles with SHARED Specifications

TIME| People| Entertainment Weekly| Sports Illustrated