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Direct2Time Print Ad Specifications Online Digital Ad Specifications Digital Magazine Ad Specifications



With the arrival of a digital era in the graphic arts industry, a lack of agreeable standards hindered the progress of increasingly efficient methods for the creation and distribution of digital advertising. Thus, in collaboration with various industry groups such as Digital Ad Lab, SWOP and the former DDAP Association, Time Inc. advocated for the development and adherence of standards when creating digital advertising intended for print. It was decided upon that the specifications for PDF/X-1a compliant files would be suitable for all areas of the digital advertising process.

As of January 1, 2004, all ad files submitted to Time Inc. titles must be supplied in PDF/X-1a format.

Time Inc. will no longer accept native application files, such as QuarkXPress, PageMaker, etc. Additionally, TIFF/IT-P1 files are also not accepted.


NOTE: Diagrams are not to scale, also not all sizes are available. Please refer to the mechanical specifications below to see which are available.



Specifications changed effective with the March 2013 issue. Please make sure to update any templates that you have to the new specifications below.

Mechanical specifications effective with the March 2013 issue.
Ad Size Bleed Non-Bleed Safety/Live Trim
Page 8.25” x 11.125” 7.5” x 10.375” 7.5” x 10.375” 8” x 10.875”
Spread 16.25” x 11.125” 15.5” x 10.375” 15.5” x 10.375” 16” x 10.875
1/3 Page Vertical (One Column) 2.875” x 11.125” 2.125” x 10.375” 2.125” x 10.375” 2.625” x 10.875”
2/3 Page Vertical (Two Columns) 5.25” x 11.125” 4.5” x 10.375” 4.5” x 10.375” 5” x 10.875”
1/2 Page Horizontal 8.25” x 5.5” 7.5” x 4.75” 7.5” x 4.75” 8” x 5.25”
1/2 Spread Horizontal 16.25” x 5.5” 15.5” x 4.75” 15.5” x 4.75” 16” x 5.25”

Please note when designing an ad with the expectation of an equal border on all sides, there is a 1/16” allowable tolerance in the trimming of our magazines. We require using a border with a minimum width of 3/8”.


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Instyle Ad Prduction



Please adhere to the guidelines below when preparing files. Ensure that only one ad is included per PDF/X-1a file.

File Specification/General Guidelines Fonts Document Settings
Creating PDF/X-1a File
Note: Special consideration MUST be taken if you are designing an ad with a varnish or Scented area. Please CLICK HERE to Download a Spec. PDF for how to create the Ad.


Files must be submitted via the Ad Portal. Please click on the Ad Portal Guide link above to access step-by-step instructions on how to submit a file.


This title is presently using Press side Virtual Proofing at its printing plants and is no longer accepting hard proofs from advertisers.


INSTYLE magazine is perfect-bound.

Type Size Requirements Copy Split Materials Requirements

For advertisements with copy splits, a separate four-color file is required for each copy split.