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Direct2Time Print Ad Specifications Online Digital Ad Specifications Tablet Digital Ad Specifications Time Inc.



With the arrival of a digital era in the graphic arts industry, a lack of agreeable standards hindered the progress of increasingly efficient methods for the creation and distribution of digital advertising. Thus, in collaboration with various industry groups such as Digital Ad Lab, SWOP and the former DDAP Association, Time Inc. advocated for the development and adherence of standards when creating digital advertising intended for print. It was decided upon that the specifications for PDF/X-1a compliant files would be suitable for all areas of the digital advertising process.

As of January 1, 2004, all ad files submitted to Time Inc. titles must be supplied in PDF/X-1a format.

Time Inc. will no longer accept native application files, such as QuarkXPress, PageMaker, etc. Additionally, TIFF/IT-P1 files are also not accepted.


NOTE: Diagrams are not to scale, also not all sizes are available. Please refer to the mechanical specifications below to see which are available.



Ad Size Bleed Live / Safety Non Bleed Trim
Page 8 1/8” x 10 3/4” 7” x 10” 7” x 10” 7.875” x 10 1/2”
Spread 16” x 10 3/4” 15” x 10” 15” x 10” 15 3/4” x 10 1/2”
1/3 Page Vertical (One Column) 2 7/8” x 10 3/4” 2” x 10” 2” x 10” 2 5/8” x 10 1/2”
2/3 Page Vertical (Two Columns) 5 1/4” x 10 3/4” 4 5/8” x 9 3/4” 4 5/8” x 10” 5” x 10 1/2”
1/2 Page Horizontal 8 1/8” x 5 1/4” 7” x 4 1/2” 7” x 4 1/2” 7 7/8” x 5”
1/2 Spread Horizontal 16” x 5 1/4” 15” x 4 1/2” 15” x 4 1/2” 15 3/4” x 5”
1/3 Square n/a n/a 4 5/8” x 4 5/8” n/a


Fortune Small Business : 02/18/09
Issue / Edition Contact Phone Number
February-09 Rohini Persaud 212-522-6898
March-09 Rohini Persaud 212-522-6898
April-09 Rohini Persaud 212-522-6898
May-09 Rohini Persaud 212-522-6898
June-09 Rohini Persaud 212-522-6898
July/August-09 Rohini Persaud 212-522-6898
September-09 Rohini Persaud 212-522-6898
October-09 Rohini Persaud 212-522-6898
November-09 Rohini Persaud 212-522-6898
December-09/January-10 Rohini Persaud 212-522-6898


The following guidelines should be followed when creating content for print advertising. Ensure that only one ad is included per PDF/X-1a file.

Images Fonts Dimensions
Marks & Positioning Safety Creating PDF/X-1a File


Files must be submitted via the Time Inc. Ad Portal. Please click on the Ad Portal Guide link above to access step-by-step instructions on how to submit a file.


FORTUNE SMALL BUSINESS magazine is presently using Virtual Proofing at its printing plants and is no longer accepting hard proofs from advertisers. Please click on the Virtual Proofing Guide link above to access information on submitting a Virtual Proof compliant file.


FORTUNE SMALL BUSINESS magazine is Saddle Stiched.

SPOT Colors

Advertisements which include spot colors will be charged an additional production cost.