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Direct2Time Print Ad Specifications Online Digital Ad Specifications Digital Magazine Ad Specifications
Specifications

Specifications

TIME INC. DIGITAL ADVERTISING STANDARDS

With the arrival of a digital era in the graphic arts industry, a lack of agreeable standards hindered the progress of increasingly efficient methods for the creation and distribution of digital advertising. Thus, in collaboration with various industry groups such as Digital Ad Lab, SWOP and the former DDAP Association, Time Inc. advocated for the development and adherence of standards when creating digital advertising intended for print. It was decided upon that the specifications for PDF/X-1a compliant files would be suitable for all areas of the digital advertising process.

As of January 1, 2004, all ad files submitted to Time Inc. titles must be supplied in PDF/X-1a format.

Time Inc. will no longer accept native application files, such as QuarkXPress, PageMaker, etc. Additionally, TIFF/IT-P1 files are also not accepted.


AD SIZES

NOTE: Diagrams are not to scale, also not all sizes are available. Please refer to the mechanical specifications below to see which are available.

Mechanicals


MECHANICAL SPECIFICATIONS

Ad Size Bleed Live / Safety Trim
Page 8 1/8” x 10 3/4” 7 1/8” x 10” 7 7/8” x 10 1/2”
Spread 16” x 10.75” 15” x 10” 15 3/4” x 10 1/2”
1/2 Page Vertical 4 1/8” x 10 3/4” 3 1/8” x 10” 3 7/8” x 10 1/2”
1/3 Page Vertical (One Column) 3” x 10 3/4” 2” x 10” 2 3/4” x 10 1/2”
2/3 Page Vertical (Two Columns) 5 1/4” x 10 3/4” 4 1/4” x 10” 5” x 10 1/2”
1/2 Page Horizontal 8 1/8” x 5 1/4” 7 1/8” x 4 1/2” 7 7/8” x 5”
1/2 Spread Horizontal 16” x 5 1/4” 15” x 4 1/2” 15 3/4” x 5”
1/3 Page Horizontal 8 1/8” x 3 7/8” 7 1/8” x 3 1/8” 7 7/8” x 3 5/8”
1/3 Spread Horizontal 16” x 3 7/8” 15” x 3 1/8” 15 3/4” x 3 5/8”
1/3 Square 5 1/4” x 5 1/4” 4 5/8” x 4 5/8” 5” x 5”
1/5 Page Horizontal 5 3/4” x 3” 4 3/4” x 2 1/4” 5 1/2” x 2 3/4”


Please note when designing an ad with the expectation of an equal border on all sides, there is a 1/16” allowable tolerance in the trimming of our magazines. We require using a border with a minimum width of 3/8”.
  • For Full Page Ads, all live content intended to print must be kept at least .25” inside Trim size.
  • Spreads and Half Horizontal units: Type crossing the gutter should be positioned 1/16” from center fold on each page to provide 1/8” total separation. Safety for live area is 3/8” from top and bottom. Safety for face sides is 5/8”.
  • For safety information on Partial Ads, please refer to the MECHANICAL SPECIFICATIONS chart above.


ISSUE & CONTACT

Contact Info

Contact Email
EW Ad Production TI-PR-EWADPROD@timeinc.com

ISSUE DATES

Cycle Key code Explanation
NAT National
REG Regional
SEL Selective
MNI Supplied MNIs
A/B A/B Split


FILE PREPARATION

Please adhere to the guidelines below when preparing files. Ensure that only one ad is included per PDF/X-1a file.

File Specification/General Guidelines Fonts Document Settings
Creating PDF/X-1a File
Note: Special consideration MUST be taken if you are designing an ad with a varnish or Scented area. Please CLICK HERE to Download a Spec. PDF for how to create the Ad.


GENERAL INFORMATION File Submission

Files must be submitted via the Ad Portal. Please click on the Ad Portal Guide link above to access step-by-step instructions on how to submit a file.

Proofs

This title is presently using Press side Virtual Proofing at its printing plants and is no longer accepting hard proofs from advertisers.

Binding

ENTERTAINMENT WEEKLY magazine is saddle-stitched.

SPOT Colors

Advertisements which include spot colors will be charged an additional production cost.

Titles with SHARED Specifications

TIME| People| Entertainment Weekly| Sports Illustrated