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Direct2Time Print Ad Specifications Online Digital Ad Specifications Digital Magazine Ad Specifications Time Inc.
EFT Specs.

Enhanced FOR TABLET AD SPECS & GUIDELINES

Enhanced For Tablet (EFT) description fully-interactive ads designed with hotspots for extra layers/capabilities.

IMPORTANT: All Time Inc. titles run portrait-only



Templates for Download



These InDesign templates are based on a universal size to accommodate for various exports including 4x3 (iPad) and 16x9 (Android) devices. These templates have a note at top of the page that should be considered when re-designing the creative.

Makeup/Positioning


TRACKING PIXELS POLICY



File/Creative Submission


Ad Portal Instructions

Please Upload your file to www.direct2time.sendmyad.com

If you are not familar with the Direct2Time ad portal please click the Ad Portal Guide at the top. Otherwise follow this quick guide below.

Functionality
NOTES:
contact

EFT AD Specifications for all tablet devices

Page Dimensions
Pixels & Points for creation in Indesign
InDesign CS4 or older
(size in points: w x h)
Based on InDesign settings, measurements are:
  • Portrait: 768pt. x 1074pt.


InDesign CS5 or newer
(size in pixels: w x h)
Based on InDesign settings, measurements are:
  • Portrait: 768px. x 1074px.


IMPORTANT NOTE: When exporting a Jpeg from Indesign using the specifications above, Indesign will create the resulting Jpeg with the following dimensions: Portrait: 3200 x 4475px.,

Page Dimensions
Pixels for creation in Photoshop
  • Portrait: 3200 x 4475px. at 300DPI


Hot Zone
Click here for illustrations
Portrait
Tablet hot zones are at left, right and bottom margins.
Design Web-element/URL within safety zone:
  • 78 pt./px. from left and right.
  • 105 pt./px. from bottom

Slideshows Photo slideshows can be put on any page. Photo goes full screen when user taps.

Image dimensions must be the same in both orientations on 4x3 devices. Total number of images is 10.

Format is JPEG. Resolution 300 DPI. RGB color space.

Slideshow pages/images should include arrow indicators. Total file size for slideshows should not exceed 3 MB. Files must be named according to order of slideshow.
A portrait and landscape version of the same image will be considered 1 image.
Video
&
Audio specs
All video will be streamed. In the initial view of the video, it should have an image and not a blank frame.

Video frame must be positioned 78 points from the right and left margins and 105 points from bottom.Play button should not be included.

On any pages containing video, video window should be designed large enough in case users decide not to play full-screen.

Combined run time for videos is 120 seconds at maximum and 7 MB in combined size. Video ends on final frame, Final frame must be a visual not a blank frame. Audio combined size should be 3 MB at maximum.

Auto-play video without sound can be embedded. Max file size is 1MB and max run time is 30 seconds. Video bar will display temporarily.

There is no support for Adobe Flash Video in iPad.

Video can be enlarged from frame size to full-screen.

TECHNICAL SPECS:
Video File Format: .MP4

Video Format: H.264; Frame Rate: 29.97 fps;

Preferred size:
4X3: 480x360 (no letterboxing). To avoid black bars (top/bottom) when video is launched to full size, video aspect ratio/size must be 4x3.
16X9: 480x270 In 16x9 (Android) devices, To avoid black bars (top/bottom) when video is launched to full size, video aspect ratio/size must be 16X9.

Variable Bit Rate: Target Bit Rate: .6 mbps (600kbits); Maximum Bit Rate: .8 mbps (800kbits)
Audio: MP3, 32 kbps, 22 kHz, Mono (sound level normalized to -6dBDS)
Web-Elements Web elements can be designed on either the base page or any hotspot layer. Direct URL provided by advertiser. Web content should be designed (if possible) to display correctly within browser frame. Although a site may display perfectly in a browser, it's not guaranteed that it will display as well in the device.

The web page will display as soon as the user taps the web-enabled area button in the ad page.

Web content is the legal responsibility of the advertiser. Content is available only when user is online.

NOTE:
  • Web content will be display through in-app browser.
  • Sites should be HTML-based. Flash sites will not work on iPad.
HTML5 Hosted Static base page with a web element to launch to an advertiser hosted HTML5 unit. Base page needs to be provided for both portrait and landscape (for applicable titles).

Unit is viewable only when user is on-line. When off-line, user receives a “no internet connection” message.

Auto-play of video in HTML5 EFT ads is not supported.

Advertisers should test their HTML5 units before submitting via Adobe Content Viewer, a free app for iPad. For more information on how to load folio content to Adobe Content Viewer please refer to Adobe's DPS site.

Time Inc. can not provide hosting services for HTML5 units.

HTML5 functionality is not supported on Android devices due to inconsistent performance within the reader application. Static base page must be supplied with a web link to an HTML-based site.
HTML5 Embedded Unit must not exceed 10 MB.

Unit is viewable when user is off-line.

Auto-play of video in HTML5 EFT ads is not supported.

Advertisers should test their HTML5 units before submitting via Adobe Content Viewer, a free app for iPad. For more information on how to load folio content to Adobe Content Viewer please refer to Adobe's DPS site.

click here for Embedded HTML5 specifications and recommended file structure.

HTML5 functionality is not supported on Android devices due to inconsistent performance within the reader application. Static page must be supplied. Can substitute standard reader functionality such as web elements, slideshows, video.
360° Viewer widget Format is JPEG. Resolution 132 DPI. Required number of images is 24.

All images must be the same size and must be named in numerical order without special characters or spaces. Ex: image01.jpg

The widget contains no visible slider or any other indication that it has functionality. All instructions must be designed into the layout but be completely outside the graphic frame that contains the widget.

Widget should not overlap any other interactive elements.

Advertisers must designate how widget should display:
1. Flip Book: user can swipe from first frame to last and back
2. Complete 360 Viewer: functions as a continuous loop. User can swipe from first frame to last and then start again with the first frame. How many times it plays depends on the size of the image and how far across the image the reader swipes their finger. It is not possible to control or predict how many times this will “loop” before the reader reaches the edge of the frame.

HTML5 functionality is not supported on Android devices due to inconsistent performance within the reader aplication. Advertiser may replace the widget with a video.
(See video specifications above).


Format and Deliverables

Submit a .ZIP compressed folder via Time Inc Ad Portal. Direct link is: www.direct2time.sendmyad.com
Compressed folder should contain:



Ad Production Information

We encourage our partners to submit storyboards to us prior to the material due dates to check everything is correct and in order.

Clear material instructions must be included in the Ad Portal job ticket. If any information changes after the materials are uploaded, an e-mail must be sent to the entire Ad Production team (contact info available by selecting contact info in Direct2Time.com) identifying what is changing and if/when new materials should be expected.

For pickup materials from a previous week, please send an e-mail to the entire Ad Production team clearly identifying the appropriate materials for pickup.