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Direct2Time Print Ad Specifications Online Digital Ad Specifications Tablet Digital Ad Specifications Time Inc.
About & Getting Started

About & Getting Started


All ads that have not opted out will be included in tablet editions and main URL will be activated. URL is activated exactly as it is displayed in the creative.

All Time Inc publications are available on tablets. Please click on the publication name above to view the specifications and contact information.

Note: All time inc. titles are viewed in Portrait-only orientation.

What are the different tablet ad format types?

SFP ads:
These are the Print ad materials supplied to the publisher that are re-purposed, optimized for, and scaled proportionately to fit tablet devices. Every ad is eligible for a bonus web activation of a URL that must be displayed within the creative. In case two or more URLs are present, the main/brand URL will be activated.

DFT tablet ads:
These are non-interactive ads designed to fit 4:3 or 16:9 tablet devices; DFTs can have only one URL link on the creative for web-activation. URL is activated exactly as it is displayed in the creative. Social media icons will not be activated unless the URL is spelled out i.e.

EFT tablet ads:
These are interactive ads that are designed to fit 4:3 or 16:9 tablet devices. Ads can take advantage of multi-media app functionality to play content such as image slide-shows, video, audio and/or web-elements (custom URLs). These web-elements can include social media icons, buttons or logos.

For more information please contact the publication you are interested in advertising with.

Tablet Ads Layout Sample Click here to download sample layouts for ads running portrait-only.