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Direct2Time Print Ad Specifications Online Digital Ad Specifications Tablet Digital Ad Specifications Time Inc.
TimeForKids.com

IAB Universal Ad Package Compliance Seal
IAB Rich Media Creative Compliance Seal

timeforkids.com

Standard Ad Specs

Ad Product Dimensions File Size Format
728x90 (Leaderboard) 728x90 initial load: 40k
polite load: 100k
.swf/.jpg/.gif/3rd party
160x600 (Skyscraper) 160x600
160x90 160x90 40k max .swf/.jpg/.gif/3rd party
No Rich Media


Rich Media Ad Specs

Ad Product Dimensions File Size Format
728x90
(Expandable)
max expansion: 728x270 Downward initial load: 40k
polite load: 100k
3rd party served only
160x600
(Expandable)
max expansion: 535x600 left


General Standard/Rich Media Ad Product Specifications Tracking

NOTE: 4th Party 1x1 impression tracking is NOT BILLABLE.


Animation User Interaction Expandable Ads Audio/Video Border
Flash "clickTag" Specs

In order for timeforkids.com to properly track and report clicks with site served flash ads, please ensure all ads have the clickTag properly implemented. Adobe/Macromedia currently recommends a "clickTag" method to track clicks for flash ads. This method uses variables to pass the click tracking string and URL into the Flash creative movies. As a result, the only text in the URL box is _level0.clickTag (underscore level ZERO period clickTag). _level0. (underscore level zero period) is included for "pathing" purposes to ensure that Flash can properly locate the variable.

Here is what the coding will look like when you are done:

For flash files with multiple clickable areas, we accept multiple clickTags as follows:

NOTE: clickTag is case sensitive
Hard coded clickthrough URLs will not be accepted