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Direct2Time Print Ad Specifications Online Digital Ad Specifications Tablet Digital Ad Specifications Time Inc.

IAB Universal Ad Package Compliance Seal
IAB Rich Media Creative Compliance Seal
IAB Digital Video Ad Format Compliance Seal

Ad Specs

Ad Product Dimensions Ad Expand Direction & Area File Size Format
728x90 728x90 Down
HTML5: Initial-200k, Polite-2mb;
Other: Initial-40k, Polite-100k
HTML5 (Third Party Only), GIF, JPG, PNG, SWF (not recommended), Third Party;
Rich Media: Third Party Only
300x250 300x250 Dynamic
300x600 300x600 Dynamic
must be CLICK TO EXPAND only
HTML5: Initial-200k, Polite-2mb;
Other: Initial-60k, Polite-110k
300x1050 300x1050
620x620 620x620
970x90 970x90
970x250 970x250
900x500 900x500
MMQB Logo 180x120 HTML5: 200k
120x60 120x60
238x90 238x90
300x140 300x140

General Specs Secure Tracking

NOTE: 4th Party 1x1 impression tracking is NOT BILLABLE.

Animation Visual Start User Interaction Expandable Ads Audio/Video Border Backup Files Technical Guide to Expandable Ads HTML5 Ad Specs HTML5 is accepted by Meredith and will work correctly within HTML5 enabled browsers and environments. HTML5 Third Party tags are required. If users have the latest versions of Chrome, Safari, Internet Explorer, or Firefox, their browser is already capable of handling most code written in HTML5. If a user's browser is not updated, backup images will display instead of the HTML5 creative. HTML5 creative should follow the same advertising specifications as other Standard and Rich Media creative developed for each site, but can carry a heavier weight size specified above. As with other rich media, HTML5 will require testing and approval 10 business days prior to launch.

Flash (not recommended, HTML5 preferred) As of November 1st, 2016, Flash will no longer be accepted on Meredith sites.

Flash files can be converted into HTML5 files using the Google Swiffy Tool.


All Time Inc Digital properties which distribute newsletters adhere to the same general ad product specifications - although specific ad size may vary. accepts 728x90 and 300x250 newsletter creative only

NOTE: 3rd party impression tracking pixels and click trackers are not accepted for newsletters.