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Direct2Time Print Ad Specifications Online Digital Ad Specifications Tablet Digital Ad Specifications Time Inc.

IAB Universal Ad Package Compliance Seal
IAB Rich Media Creative Compliance Seal
IAB Digital Video Ad Format Compliance Seal

Ad Specs
Ad Product Dimensions Ad Expand Direction & Area File Size Format
728x90 (Leaderboard) 728x90 Down
HTML5: Initial-200k, Polite-2mb;
Other: Initial-40k, Polite-100k
HTML5 (Third Party Only), GIF, JPG, PNG, SWF (not recommended), Third Party;
Rich Media: Third Party Only
300x250 (Medium Rectangle) 300x250 Left
300x600 300x600 Left
970x250 (Billboard) 970x250
450x175 (CIB) 450x175 HTML5: 200k
300x100 (CIB) 300x100
88x31 (Logo) 88x31 10k GIF, JPG, PNG
No Rich Media

General Specs Secure Tracking

NOTE: 4th Party 1x1 impression tracking is NOT BILLABLE.

Animation Visual Start User Interaction Expandable Ads Audio/Video Border Backup Files HTML5 Ad Specs HTML5 is accepted by Time Inc. and will work correctly within HTML5 enabled browsers and environments. HTML5 Third Party tags are required. If users have the latest versions of Chrome, Safari, Internet Explorer, or Firefox, their browser is already capable of handling most code written in HTML5. If a user's browser is not updated, backup images will display instead of the HTML5 creative. HTML5 creative should follow the same advertising specifications as other Standard and Rich Media creative developed for each site, but can carry a heavier weight size specified above. As with other rich media, HTML5 will require testing and approval 10 business days prior to launch.

Flash (not recommended, HTML5 preferred) As of November 1st, 2016, Flash will no longer be accepted on Time Inc. sites.

Flash files can be converted into HTML5 files using the Google Swiffy Tool.


All Time Inc. Digital properties which distribute newsletters adhere to the same general ad product specifications - although specific ad size may vary. accepts 300x250 newsletter creative only

NOTE: 3rd party impression tracking pixels are not accepted for newsletters.