Advertiser/Agency Data Collection PolicyTime Inc. Advertiser/Agency Data Collection Policy
This policy (the "Policy") sets forth the policy of Time Inc. and its subsidiaries (collectively, "Time Inc.") with respect to the collection of information from end users of Time Inc. associated websites (the "Sites") by advertisers or advertising agencies through code and technology used in conjunction with advertising content appearing on or from the Sites.
Time Inc. prohibits the use of tags, cookies, pixels, clear gifs, HTML, web beacons, tracking systems and other code or technology in all forms and versions (collectively, "Code") in, or in connection with, advertising creative appearing on any Sites to collect information about visitors to such Sites, unless Time Inc. consents in writing in advance to the deployment of such Code. This is applicable with respect to all types of information, including any information about the end user's activities on the Sites, whether or not any elements of the information is personally identifiable. This also applies, without limitation, to the use of any Code being placed on the Sites via a third-party tag or other mechanism. This also prohibits the use of any Code which has the effect of overriding or reversing any end user choices (including an end user's deletion of any Code) with respect to privacy, behavioral tracking or data collection practices.
Prior to any advertising campaign going live on any Site, advertisers/agencies must (1) disclose to Time Inc. if they intend to include on, or disseminate any Code from, the Sites or in connection with the campaign; and (2) obtain Time Inc.'s written approval as to the type of Code being used, the information being collected, and the use and disposal of the information collected. Any Code or use thereof not disclosed to Time Inc. shall be deemed unapproved, even if other Code or other uses of the Code have been approved.
Additionally, advertisers/agencies may not add new Code to an existing campaign without obtaining Time Inc.'s prior written consent in each instance.
As part of the approval process, to the extent any Code includes opt-out mechanisms which are designed to be available to end-users of the Sites, advertisers/agencies must communicate that to Time Inc. so that Time Inc. can consider how to communicate the availability of such opt-out mechanisms to end users of the Sites.
Any Code expressly approved by Time Inc. shall be used solely to collect campaign performance metrics to the extent agreed to by Time Inc. and subject to any limitations imposed by Time Inc. In no event shall any information collected through the use of Code be combined with other information about specific end users of the Sites or in any other way be used to build user profiles. In no event shall any information collected through the use of Code be shared with any agency or advertiser or used to retarget, direct or otherwise influence end users on behalf of any agency or advertiser except as expressly authorized by Time Inc. in writing in advance as part of the approval process described above.
Time Inc. has the right, but is not obligated, to monitor the use of Code and/or report instances of non-compliance with this Policy to the applicable advertisers/agencies. Time Inc. may request and and cause immediate removal of any Code which Time Inc. believes may be in violation of this Policy. Upon Time Inc.'s test, evaluation and approval of such Code as compliant with this Policy, and if Time Inc. provides permission for the inclusion of such Code (a condition of such permission may include a signed agreement with respect to permitted usage of the data collected from the Code), the Code may be restored.
Lack of compliance with this Policy could result in, among other things, the delay of launch or suspension of advertising campaigns.
All advertising campaigns must be designed and implemented on or through the Sites must be in strict accordance with all applicable laws and regulations.
More information regarding Industry standards and best practices regarding data collection can be found at the IAB.
February 7, 2012